Reducing the Hypothetical Bias in Measuring Willingness to Pay for Mobile Communication Products

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Author
Ebert, Jasmin
Winzer, Peter
Müller, Carina
Date
2025-06-01
Version
Published Version
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Aufsatz
Keywords
willingness to pay
hypothetical bias
certainty approach
pricing strategies
mobile communications products
quantitative online survey
Germany
DDC Classification
300 Sozialwissenschaften
Published in
Journal of Theoretical and Applied Electronic Commerce Research. MDPI (2025). 20, 2, 122, 13 S.. ISSN: 0718-1876, DOI: 10.3390/jtaer20020122
Faculty
Fachbereich Design Informatik Medien
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BibTeX

@article{Ebert2025,
    author={Ebert, Jasmin and Winzer, Peter and Müller, Carina},
    title={Reducing the Hypothetical Bias in Measuring Willingness to Pay for Mobile Communication Products},
    journal={Journal of Theoretical and Applied Electronic Commerce Research},
    volume={20},
    number={2},
    pages={13 S.},
    month={06},
    year={2025},
    publisher={MDPI},
    school={Hochschule RheinMain, Wiesbaden},
    url={https://hlbrm.pur.hebis.de/xmlui/handle/123456789/361}
}

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