
Reducing the Hypothetical Bias in Measuring Willingness to Pay for Mobile Communication Products
Aufsatz

Schlagworte
willingness to pay
hypothetical bias
certainty approach
pricing strategies
mobile communications products
quantitative online survey
Germany
hypothetical bias
certainty approach
pricing strategies
mobile communications products
quantitative online survey
Germany
DDC-Klassifikation
300 Sozialwissenschaften
Erschienen in
Journal of Theoretical and Applied Electronic Commerce Research. MDPI (2025). 20, 2, 122, 13 S.. ISSN: 0718-1876, DOI: 10.3390/jtaer20020122
Einrichtung
Fachbereich Design Informatik Medien
Link zur Veröffentlichung
Sammlungen
- Publikationen [209]
BibTeX
@article{Ebert2025,
author={Ebert, Jasmin and Winzer, Peter and Müller, Carina},
title={Reducing the Hypothetical Bias in Measuring Willingness to Pay for Mobile Communication Products},
journal={Journal of Theoretical and Applied Electronic Commerce Research},
volume={20},
number={2},
pages={13 S.},
month={06},
year={2025},
publisher={MDPI},
school={Hochschule RheinMain, Wiesbaden},
url={https://hlbrm.pur.hebis.de/xmlui/handle/123456789/361}
}