The role of emotions in shaping purchase intentions for innovations using emerging technologies

Seegebarth, Barbara; Backhaus, Christof; Woisetschläger, David M.

Author

Seegebarth, Barbara

Backhaus, Christof

Woisetschläger, David M.

Date

2019

Version

Published Version

Metadata

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Aufsatz

Subtitle / translated Title

A scenario-based investigation in the context of nanotechnology

Keywords

Nanotechnology
Innovation Management
Emotion
Model
Cognitive Element
Emotional Element

DDC Classification

381 Handel

Published in

Psychology & Marketing. Wiley Interscience; New York, N.Y.. Vol. 36, H. 9, S. 844 - 862. ISSN: 0742-6046, eISSN: 1520-6793

Faculty

Fachbereich Architektur und Bauingenieurwesen

Link to publication

https://hlbrm.pur.hebis.de/xmlui/handle/123456789/230
https://doi.org/10.1002/mar.21228

Collections

Publikationsnachweise [100]

BibTeX

@article{Seegebarth2019,
    author={Seegebarth, Barbara and Backhaus, Christof and Woisetschläger, David M.},
    title={The role of emotions in shaping purchase intentions for innovations using emerging technologies},
    journal={Psychology & Marketing},
    volume={Vol. 36},
    number={H. 9},
    pages={S. 844 - 862},
    year={2019},
    publisher={Wiley Interscience; New York, N.Y.},
    school={Hochschule RheinMain, Wiesbaden},
    url={https://hlbrm.pur.hebis.de/xmlui/handle/123456789/230}
}