An Analysis of the Importance of the Long Tail in Search Engine Marketing

Skiera, Bernd; Eckert, Jochen; Hinz, Oliver

Author

Skiera, Bernd

Eckert, Jochen

Hinz, Oliver

Date

2010

Version

Published Version

Metadata

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Aufsatz

Keywords

Search engine marketing
Performance
Long Tail
Keyword
Online marketing

DDC Classification

380 Handel, Kommunikation, Verkehr

Published in

Electronic Commerce Research and Applications. Elsevier (2010). Bd. 9, H. 6, S. 488 - 494. ISSN: 1567-4223

Faculty

Fachbereich Architektur und Bauingenieurwesen
Fachgruppe Mobilitätsmanagement

Link to publication

https://hlbrm.pur.hebis.de/xmlui/handle/123456789/190
https://doi.org/10.1016/j.elerap.2010.05.001

Collections

Publikationsnachweise [100]

BibTeX

@article{Skiera2010,
    author={Skiera, Bernd and Eckert, Jochen and Hinz, Oliver},
    title={An Analysis of the Importance of the Long Tail in Search Engine Marketing},
    journal={Electronic Commerce Research and Applications},
    volume={Bd. 9},
    number={H. 6},
    pages={S. 488 - 494},
    year={2010},
    publisher={Elsevier},
    school={Hochschule RheinMain, Wiesbaden},
    url={https://hlbrm.pur.hebis.de/xmlui/handle/123456789/190}
}