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Konferenzveröffentlichung

Do retailers benefit from the long tail phenomenon? 

Eckert, Jochen; Ebling, Christine; Skiera, Bernd; Hinz, Oliver (IADIS Press, 2010)
Aufsatz

The Impact of Search and Recommendation Systems on Sales in Electronic Commerce 

Hinz, Oliver; Eckert, Jochen (AIT; Atlanta, Georgia: Springer Gabler; Wiesbaden, 2010)
Aufsatz

Drivers of the Long Tail Phenomenon: An Empirical Analysis 

Hinz, Oliver; Eckert, Jochen; Skiera, Bernd (Routledge, Taylor & Francis; Abingdon, Oxon, 2011)
Aufsatz

An Analysis of the Importance of the Long Tail in Search Engine Marketing 

Skiera, Bernd; Eckert, Jochen; Hinz, Oliver (Elsevier, 2010)
Aufsatz

Long Tail 

Eckert, Jochen; Hinz, Oliver; Skiera, Bernd (Schaeffer Poeschel; Stuttgart, 2009)

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DepartmentFachbereich Architektur und Bauingenieurwesen (5)Fachgruppe Mobilitätsmanagement (5)Date Issued2010 (3)2009 (1)2011 (1)SubjectLong Tail (4)Electronic Commerce (2)Video-on-Demand (2)... View MoreHas File(s)No (5)

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